Kawasaki
✳︎
NAV
✳︎
Kawasaki ✳︎ NAV ✳︎
NAV the Neighbourhood
What’s that word for when you’re cruising through the neighborhood in the ultimate vehicle built for fun with the family? Yeah, we couldn’t think of one, either. and turns out, according to one sort’ve-exhaustive search of the Oxford dictionary, there isn’t one.
So when Kawasaki came to us for help launching the first luxury model in the personal transport vehicle category, we did the next logical thing: we invented a word of our own: Nav.
Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and Brett Beaty and AJ Warren as Creative Directors. Director: Roos Brothers at Greenpoint Pictures
Nav the Neighborhood
The Nav isn’t just a vehicle. it’s a new way to roll. More effortless than tooling around town in your car, and far more stylish than a golf cart. Our neighborhood activity vehicle is built for whatever the good life has in mind… the joyrides, the ice cream runs, those just because golden-hour cruises, and everything in-between. . .