Kawasaki
✳︎
H2
✳︎
Kawasaki ✳︎ H2 ✳︎
Welcome to Project H2
A top-secret experiment from Kawasaki Development + Prototyping Division. Designed to push the boundaries of innovation with mind-altering horsepower, cutting-edge technology, and control to thrive in the harshest terrains.
Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and Ryan Tovani as Creative Director. Director: Roos Brothers at Greenpoint Pictures
If you’re reading this… you already know too much
To keep Kawasaki’s ravenous fanbase guessing, we engineered a slow-release mystery around the Teryx 4+5 H2—cryptic social drops, a shadowy website takeover, and clue-laden bus wraps that appeared at racing events, each breadcrumb pulling fans deeper toward the reveal.
Declassified Details
To underscore the impressive features of the Teryx H2, we flexed some analog muscles by working with Reactiv who combined motion design, particle sims and glitch FX with analog video synthesizers and CRT monitors to create these custom super cards.
The Test Series
Once the action film launched, we invited motocross legend, Jeremy McGrath, to get behind the wheel of the Teryx H2 to see how unbelievable this machine really is and it to the test.
