Kawasaki

✳︎

H2

✳︎

Kawasaki ✳︎ H2 ✳︎

Welcome to Project H2

A top-secret experiment from Kawasaki Development + Prototyping Division. Designed to push the boundaries of innovation with mind-altering horsepower, cutting-edge technology, and control to thrive in the harshest terrains.

Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and Ryan Tovani as Creative Director. Director: Roos Brothers at Greenpoint Pictures

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If you’re reading this… you already know too much

To keep Kawasaki’s ravenous fanbase guessing, we engineered a slow-release mystery around the Teryx 4+5 H2—cryptic social drops, a shadowy website takeover, and clue-laden bus wraps that appeared at racing events, each breadcrumb pulling fans deeper toward the reveal.

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