Same Team

In 2026, all eyes will be on Comcast’s coverage of the Olympic and Paralympic Winter Games as the world’s greatest athletes come together to achieve nothing short of the impossible. And in the US, something remarkable will happen, too.

Diehard sports fans will drop their territorial ire and come together to cheer on Team USA. That means Philadelphia Eagles and Dallas Cowboys fans on the same couch. Los Angeles Lakers and Boston Celtics fans sharing a plate of buffalo wings. Even New York Yankees and Boston Red Sox fans might… just might… hug it out. For 17 days, the same rivals who would never sit side-by-side in the stands will finally find themselves celebrating the same gold medal victories.

Because for a brief moment, the Olympic games put every American on the same team..

Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as lead copywriter, Kurt Mills and Daniel Righi as creatives and Jeff Goodby and Jon Wollanske as Creative Directors. Director: Hoffman/Metoyer at MJZ