✳︎
Renaissance
✳︎ Renaissance
See Every Student
No two kids are exactly the same. and no two kids should be taught exactly the same, either. Unfortunately that’s a radical thought in education, because for the longest time, sameness has been the lesson plan.
But what if we could see every kid as their own person? With their own metrics? And their own goals to reach? Well, the good news is…. we can. With help from renaissance’s personalized digital tools, educators no longer have to see every kid in the classroom as if they’re one and the same.
So every student can learn like the individual they are.
Art Direction: Paul Rice. Created at Goodby Silverstein & Partners with Collin Smith as copywriter and Jon Wolanske + Jon Wyville as Creative Directors. Director: Clay Weiner.
Meet Maria
After releasing Renaissance’s first-ever brand film, we set out to reinforce our position as a thought leader in the education space. But how do you prove that no two students are the same in a way that’s as undeniable as it is unforgettable? With a little help from a few (thousand) students out there with one of the world’s most common names: Maria Garcia.
In a bold two-page spread, we showcased just how unique every learner truly is—spotlighting a number of students named Maria Garcia, who have entirely different stories, strengths, and learning paths. In the end, the message was clear: Renaissance has the tools to see every student as an individual, not just a name on a class roster.
